@gingiris-1031/developer-marketing-playbook

Complete developer marketing playbook covering DevRel programs, documentation as marketing, API developer experience, community building, and hackathon strategy. For dev-tool founders who need to reach engineers. Follow @WeiYipei on X.

skillclaude

Install

agr install @gingiris-1031/developer-marketing-playbook --target claude

Writes 2 files into .claude/skills/, pinned to git-4c9936d1.

.claude/skills/developer-marketing-playbook/SKILL.md
.claude/skills/developer-marketing-playbook/_meta.json

Document

name: developer-marketing-playbook description: | Complete developer marketing playbook covering DevRel programs, documentation as marketing, API developer experience, community building, and hackathon strategy. For dev-tool founders who need to reach engineers. Follow @WeiYipei on X. source: https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/developer-marketing-playbook tags:

developer-marketing
devrel
developer-community
documentation
open-source
developer
api
sdk
developer-experience
developer-relations
claude-code
ai-agent-skill
hackathon
dev-tool
latest

Developer Marketing Playbook — DevRel, Docs & Community Funnels

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

📦 Install

clawhub install developer-marketing-playbook

What you get after installing:

Developer community building playbook (Discord/Slack/GitHub Discussions)
Technical content strategy for developer audiences
DevRel metrics framework (awareness → adoption → advocacy)

Engineers don't respond to traditional marketing. Here's what actually works.

DevRel program design: Roles, metrics, and activities that drive adoption
Docs as growth engine: How great documentation becomes your best acquisition channel
API experience: DX improvements that reduce time-to-first-API-call
Community funnels: Discord/Slack → contributor → champion → customer pipeline
Hackathon ROI: When hackathons work, how to run them, and measuring impact

Related Gingiris Skills

Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-opensource
All skills: https://clawhub.ai/gingiris-1031
Follow: @WeiYipei on X

Trustgrade A

passBody integrity
Whether the stored document is plausibly the kind of file the artifact declares, rather than something fetched by mistake.
passType matchnot applicable to this artifact type
Whether the artifact is really the kind of thing its metadata claims it is.
passFreshness
How long since the source repository was last pushed to.
passPrompt injection
Scans the artifact's own text for instructions aimed at your agent rather than at you.
passLicense
Whether the source repository declares an SPDX license permissive enough to redistribute.

How the grade is calculated

Each check contributes 0 points when it passes, 1 when it warns, and 2 when it fails. The total maps to a letter:

Aevery check passed
Bone warning
Ctwo warnings
Dprompt injection or body integrity failed, or three warnings
Fone of those failed, and something else is wrong

These are automated hygiene checks, not a security audit, and not a dependency or vulnerability scan. A grade of A means nothing was flagged — not that the artifact is safe.

Versions

git-4c9936d17bf72026-07-31